I've been seeing posts on my social media feed about a childhood favorite. Serg's chocolates was very much part of my childhood as they produced what I thought was the best chocolates at the time. Of course, when I was a child, I didn't have easy access to other chocolates including imported ones. M&M's, Hersheys, Snickers, etc. were luxuries that you can only get via balikbayan relatives or friends, or the PX stores that sell imported goods mainly from the US. I heard then that there were stores near the US bases (Clark and Subic) where you can get imported goods including chocolates. We got ours in the 1980s when my father returned from a couple of overseas trips.
So the choices in terms of branded chocolates were few. These include Goya and Ricoa chocolates. The best to me was Serg's with their chocolate bars that in my memory were the best of what was generally available. My thoughts now is that their chocolates are comparable to the Meiji chocolates we enjoy - only cheaper.
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| This is the design for the chocolate's |
The Serg's chocolate factory was actually located in Cainta, along Ortigas Avenue Extension where there are now warehouses beside the BF Construction lot. I still remember the pleasant smell of chocolate every-time we passed the factory.
The news is that Serg's is looking to reviving its business and coming back later this year. I'm sure looking forwards to this. And I hope the taste is the same if not better than what I remembered the last time I had some.
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