When asked about where you can eat the best fried chicken in the Philippines, an almost automatic answer would be Max's Restaurant. Max's has been around since the end of the Second World War when I could imagine American GI's partaking of the fried chicken along with Filipinos who could afford it at the time (difficult conditions after the war) at its first branch in Quezon City. The restaurant was always popular though like many of its contemporaries, it experienced a decline in the 1980's and 1990's due to the surge of fast food restaurants including many foreign brands that caught the attention of the dining public. The restaurant had a resurgence in the 1990's ahead of its contemporaries.
Max's has diversified over the last few years and they now offer popular Filipino and Chinese-inspired dishes. They even offer baked goods nowadays including various breads and pastries. These are sold in their restaurants and last time I checked, they now also offer cakes for special occasions like the wedding, birthday and baptism receptions that they usually host at their branches.
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| The restaurant's distinctive sign |
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| Quarter chicken and fresh lumpia |
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| Cream dory in black bean sauce |
We regularly eat at Max's when eat out and have a craving for fried chicken or their cream dory in black bean sauce (one of our favorites). The only thing is that we have to be early and ahead of the lunch or dinner crowds (many of them whole families). The restaurant is so popular that branches are almost always full during lunch or dinner time so the tip is to have early or late meals to get good seats.
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