We start December on a positive note. I am sharing this recent article on the comeback of a brand that's all too familiar with many chocolate lovers whether you're a boomer or a Gen X'er or millenial (at least those who were able to enjoy the chocolates before the company finally closed.
Pedrasa, I. (2019) Beloved Serg's stages a comeback, Philippine Daily Inquirer, https://business.inquirer.net/284034/beloved-sergs-stages-a-comeback?fbclid=IwAR2QDkyP-VBUArORVPqnC259noLq2HqswEExAAfRl_3vjV7OwNOhpJf3zIg [Last accessed: 11/28/2019]
We await Serg's comeback and perhaps their coming up with new products to gain new fans. It's quite a difference market now that nostalgia might not be enough to keep it afloat what with the market already saturated with lots of chocolates including those from abroad and the emerging ones from the Southern Philippines (i.e., Malagos and Auro) that have taken chocolates to another level.
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