Doing our groceries, I spotted some rather exotic rice among the imported ones. Among the Thai and Japanese rice packs are packs that are branded as produced by the indigenous people of Mindanao (southern Philippines).
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| Hinelaban adlai rice from the indigenous people of Mindanao |
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| The keywords "vegan, gluten-free and non-GMO" are part of the branding and marketing for the rice. However, I think this is most appropriate for a certain segment of the market, which are more conscious about these items than the typical Filipino consumer. |
It is not uncommon to see such rice in supermarkets or groceries. Usually, however, what are available in Metro Manila and its surrounding provinces are heirloom rice from the Cordilleras such as the black, red and brown rice from Ifugao, Kalinga or Mountain Province. It's nice to see these though they are also the more expensive varieties compared to the usual ones we buy and eat with our meals.
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